September 09, 2025 · MarketReviews Team
Amazon Affiliate Rules in 2025: Complete Do’s and Don’ts to Avoid Getting Banned
The Amazon Associates Program is one of the most popular ways to earn passive income online. But in 2025, the rules are stricter than ever. Thousands of affiliates get banned every year simply because they fail to follow Amazon’s guidelines.
This guide covers everything you need to know about Amazon Affiliate Rules in 2025, including the do’s and don’ts that will keep your account safe and your earnings growing.
🔎 Why Amazon Has Strict Rules
Amazon wants to protect its reputation and ensure a trustworthy shopping experience for its customers. That’s why affiliates must follow strict compliance rules. Breaking them—even unintentionally—can result in a permanent ban.
✅ Amazon Affiliate Do’s in 2025
- Disclose Your Affiliate Relationship
- Always include a disclosure such as:
“As an Amazon Associate, I earn from qualifying purchases.” - This is required by Amazon and the FTC.
- Always include a disclosure such as:
- Use Amazon’s Official Affiliate Links
- Generate links through your Amazon Associates dashboard.
- Never copy/paste product links directly from the browser.
- Keep Your Content Updated
- Update product prices, availability, and details regularly.
- Outdated or misleading content can get your account flagged.
- Drive Organic Traffic
- Amazon prefers natural traffic (SEO, content marketing).
- Paid ads are only allowed under very specific conditions.
- Promote Products Relevant to Your Niche
- Amazon rewards affiliates who provide value-driven recommendations.
- Example: A tech blog promoting laptops, not random kitchen items.
❌ Amazon Affiliate Don’ts in 2025
- Don’t Hide Affiliate Links
- Cloaking or shortening links in a way that hides Amazon tracking is not allowed.
- Don’t Mention Prices Directly
- Example: “This laptop costs $999.”
- Prices change frequently—Amazon requires you to use its API or widgets for real-time pricing.
- Don’t Use Amazon Reviews or Images Without Permission
- You cannot copy Amazon customer reviews.
- Only use images provided via the Amazon API or your dashboard.
- Don’t Email Affiliate Links
- Amazon does not allow sending affiliate links directly in newsletters or emails.
- Don’t Make False Claims
- Example: “This is the #1 best laptop on Amazon” (without proof).
- Misleading claims = account termination.
💰 What Happens If You Break the Rules?
- First violation: Warning or temporary suspension.
- Repeat violations: Permanent ban (no appeal).
- Earnings lost: Amazon may withhold unpaid commissions.
👉 Bottom line: once banned, it’s nearly impossible to get your account back.
📈 Tips to Stay Safe and Earn More
- Focus on SEO-driven evergreen content (reviews, comparisons, tutorials).
- Use Amazon’s SiteStripe tool for links and banners.
- Build trust with your audience—recommend products you actually believe in.
- Diversify income by combining Amazon with other affiliate programs.
✅ Final Thoughts
The Amazon Associates Program is still one of the best ways to earn online in 2025, but only if you play by the rules.
- Follow the do’s to build trust and long-term income.
- Avoid the don’ts to protect your account.
🚀 Action Step: Audit your site today. Make sure all your Amazon links, disclosures, and images are compliant. Don’t wait until it’s too late.
🔗 Further Reading: