October 05, 2025 · MarketReviews Team
WordPress vs Wix vs Squarespace (2025 Comparison Guide)
Choosing the right Content Management System (CMS) in 2025 is no easy task. With so many options, most beginners and even experienced developers ask:
👉 “Should I use WordPress, Wix, or Squarespace?”
In this guide, we’ll give you a head-to-head comparison of WordPress, Wix, and Squarespace in 2025. By the end, you’ll know which platform is the best CMS in 2025 for your needs.
⭐ Quick Overview: WordPress vs Wix vs Squarespace 2025
| Feature | WordPress | Wix | Squarespace |
|---|---|---|---|
| Ease of Use | Medium (requires learning) | Very Easy | Easy |
| Customization | Unlimited (open-source) | Moderate | Moderate |
| Design Templates | 10,000+ themes | 900+ templates | 150+ polished templates |
| Pricing | Free + hosting ($5–$20/mo) | $16–$59/mo | $16–$65/mo |
| SEO Features | Advanced (plugins like Yoast, RankMath) | Good, built-in | Good, built-in |
| E-commerce | WooCommerce integration | Wix Stores | Squarespace Commerce |
| Best For | Developers, bloggers, businesses | Beginners, small sites | Creatives, portfolios |
1. Ease of Use: Which CMS Is Beginner-Friendly?
-
WordPress (2025):
Still the most powerful CMS, but not the easiest. Beginners need hosting setup, plugins, and theme configuration. However, once mastered, it offers unmatched flexibility. -
Wix (2025):
Extremely beginner-friendly. Its drag-and-drop editor and AI Website Builder (Wix ADI) let you launch a site in minutes. -
Squarespace (2025):
Smoother than WordPress but less flexible than Wix. It offers polished templates with a structured editing system—great for creatives but less customizable.
👉 Winner (Ease of Use): Wix
2. Design & Templates
-
WordPress:
With 10,000+ free and premium themes, it’s the most customizable platform. You can design anything—from blogs to enterprise sites. -
Wix:
Around 900+ templates covering modern industries. Editing is easy, but switching templates later can be tricky. -
Squarespace:
Known for stunning, artistic templates—perfect for portfolios, photographers, and creatives.
👉 Winner (Design): Squarespace for aesthetics, WordPress for flexibility
3. Customization & Flexibility
-
WordPress:
As open-source, it has 60,000+ plugins. You can build blogs, shops, membership sites, forums—anything. -
Wix:
Has an App Market with 300+ apps, but customization is limited compared to WordPress. -
Squarespace:
More flexible than Wix in 2025, but customization is still limited to built-in features.
👉 Winner (Customization): WordPress
4. SEO Features in 2025
-
WordPress:
SEO plugins like Yoast and RankMath make it the best for SEO. You have full control over meta tags, sitemaps, schema, and indexing. -
Wix:
Improved a lot in 2025 with automatic schema markup, SEO Wiz, and better page speed tools. -
Squarespace:
Good SEO tools (sitemaps, clean URLs), but less customizable than WordPress.
👉 Winner (SEO): WordPress
5. Pricing in 2025
-
WordPress:
Free to use, but you’ll need hosting. Basic hosting costs $5–$20/month. Premium themes and plugins may add costs. -
Wix:
Plans range from $16 to $59/month, depending on features (e-commerce, analytics). -
Squarespace:
Plans range from $16 to $65/month. Includes hosting, templates, and basic e-commerce.
👉 Winner (Value for Money): WordPress
6. E-Commerce Capabilities
-
WordPress (WooCommerce):
The most powerful. Supports digital + physical goods, subscriptions, bookings, and marketplaces. -
Wix Stores:
Great for small businesses. Easy to use, but not as flexible as WooCommerce. -
Squarespace Commerce:
Polished checkout process and built-in payment solutions. Best for creatives selling products.
👉 Winner (E-commerce): WordPress for power, Squarespace for simplicity
7. Performance & Security
-
WordPress:
Performance depends on hosting. Security relies on updates and plugins. Managed hosting providers (like Kinsta, WP Engine) improve performance. -
Wix:
Fully hosted, so performance and security are handled by Wix. Less flexible, but worry-free. -
Squarespace:
Also fully hosted. Good uptime and SSL included.
👉 Winner (Security & Hosting Peace of Mind): Wix & Squarespace
8. Community & Support
-
WordPress:
Huge global community with millions of tutorials and forums. Support depends on your hosting provider. -
Wix:
24/7 customer support, but less community-driven resources. -
Squarespace:
Excellent documentation, live chat, and support guides.
👉 Winner (Support): WordPress for community, Squarespace for direct help
Real-World Use Cases in 2025
- WordPress: Best for blogs, e-commerce, and scalable business websites.
- Wix: Best for small businesses, personal sites, and beginners.
- Squarespace: Best for portfolios, creative professionals, and simple stores.
Pros & Cons Summary
| Platform | Pros | Cons |
|---|---|---|
| WordPress | Free, unlimited customization, best SEO, powerful e-commerce | Learning curve, requires hosting & updates |
| Wix | Beginner-friendly, fast setup, AI tools, hosted | Limited customization, higher cost over time |
| Squarespace | Beautiful templates, simple setup, all-in-one | Less flexible, limited app integrations |
FAQs: WordPress vs Wix vs Squarespace 2025
Q1. Which is better in 2025: WordPress, Wix, or Squarespace?
It depends: WordPress is best for flexibility, Wix for beginners, Squarespace for creatives.
Q2. Is WordPress still relevant in 2025?
Yes. With its ecosystem of themes, plugins, and hosting options, WordPress remains the most powerful CMS.
Q3. Can Wix handle e-commerce in 2025?
Yes, but it’s best for small to medium-sized stores, not enterprise-level shops.
Q4. Is Squarespace worth it for businesses?
Yes—especially for creative professionals and small businesses who want polished, ready-to-use templates.
Q5. Which CMS is best for SEO in 2025?
WordPress remains the leader due to its advanced plugins and full control over site structure.
Q6. Which platform is cheapest overall?
WordPress can be the cheapest if you use budget hosting, but Wix and Squarespace offer all-in-one pricing.
Conclusion: Best CMS in 2025
So, who wins the WordPress vs Wix vs Squarespace (2025 battle)?
- WordPress → Best for scalability, SEO, and flexibility.
- Wix → Best for beginners and small businesses.
- Squarespace → Best for creatives who value design.
👉 If you want a future-proof CMS with unlimited growth, go with WordPress. If you want simplicity and design-first websites, Wix or Squarespace are excellent options.
In 2025, the best CMS depends on your goals, budget, and technical skills—but no matter which you choose, you’ll have the tools to build a successful online presence. 🚀
🔗 Recommended Resource: CMS Critic – Independent Reviews – unbiased reviews of WordPress, Wix, and Squarespace.